The Conversation Thing

Edisonism of the day

“I like the Montessori method of education. It teaches through play. It makes learning a pleasure. It follows the natural instincts of the human being . . . The present system casts the brain into a mold. It does not encourage original thought or reasoning.”

Slogan of the day

Go Greyhound -- and leave the driving to us!

Edisonism of the day

“I’d put my money on the sun and solar energy. What a source of power! I hope we don’t have to wait until oil and coal run out before we tackle that.”   1931

Sloganeering for fun and profit

Al Reis, of the famed Trout and Reis positioning duo, posts a shout out to sloganeering at adage.com this week (http://adage.com/opinion?article_id=127466). We found some sense it it, and jumped on with a comment. You can check it out at the link above of, just read it here:

Music to my ears.  This little tool is one of the secret weapons we professionals have that keep our products of value. To that end, consider this quote from none other than Wittgenstein, the philospher: "The world we live in is the words we use." Powerful stuff. And to add even more credence (and synergy) to this, we keep a daily "Slogan of the Day" log at our agency web-blog, Theconversationthing@typepad.com. I encourage you sloganeers to tune in daily. The synergy part was today's slogan -- A Diamond is Forever. Kismet! –New York, NY

Edisonism of the day

Genius is one percent inspiration and ninety-nine percent perspiration.

Slogan of the day

Coke is it.

Slogan of the day

A diamond is forever.

Edisonism of the day

I never perfected an invention that I did not think about in terms of the service it might give others. I find out what the world needs, then I proceed to invent.

Edisonism of the day

Nearly every man who develops an idea works at it up to the point where it looks impossible, and then gets discouraged. That's not the place to become discouraged.

Slogan of the day

Like a good neighbor, State Farm is there.